[Introduction] In 2012, many companies experienced prototype development, participated in the formulation of standards, and rushed to organize and conferences of various groups. In the fog, there was no result. 2013 will be a clear year for the digital walkie-talkie market. With the basic establishment of national digital intercom standards, it is clear that there are two major systems of FDMA and TDMA in China, which are oriented to different customer groups. The national standard accepts international independent standards (ARC, THA, PDT) and international standards (dPMR, DMR) has been introduced into the country, and the product direction has been clarified for the sales and positioning of different products of various enterprises.
With the launch of China's walkie-talkie analog-to-digital, it has brought huge business opportunities for the development of the digital walkie-talkie industry. The digital walkie-talkie industry has a large market space. If enterprises can seize this market opportunity, they will have huge business opportunities. Once the domestic enterprise has completed the digital transformation of the walkie-talkie, it can not only maintain the original market, but also use China's low-cost advantage to enter the high-end market that was originally controlled by foreign companies.
The walkie-talkie industry standard is basically established
In 2012, many companies experienced prototype development, participated in standard setting, rushed to organize and conferences of various groups, and saw no flowers in the fog. 2013 will be a clear year for the digital walkie-talkie market. With the basic establishment of national digital intercom standards, it is clear that there are two major systems of FDMA and TDMA in China, which are oriented to different customer groups. The national standard accepts international independent standards (ARC, THA, PDT) and international standards (dPMR, DMR) has been introduced into the country, and the product direction has been clarified for the sales and positioning of different products of various enterprises.
Internationally vigorously promote the global market of DMR standards, domestic Hainengda, Kelixin, Beifeng, and New Century all launched high-profile digital standard products, and the product lines are increasingly rich. Nearly 20 companies in Quanzhou have also selected products suitable for their own positioning. The program has its own digital products. In Guangdong, digital intercom companies represented by Zhurun Sanrun have sprung up. Therefore, in the first half of 2013, stable products were formed, trial sales, and gradually replaced the original high-end analog models. Will become a trend.
In terms of standards, TDMA and FDMA standards will coexist, because there will be differences in product positioning, and there will be no mutual competition in a short period of time. FDMA standard, because all kinds of chips and solutions are integrated with vocoders, the current consistency is relatively poor, in the air interface, vocoder and other aspects can not communicate, the price war is difficult to avoid, how to unify will be the focus of 2013 Because its product positioning is to replace the low-end analog models, how to improve the cost performance will be a problem that major manufacturers need to face.
The walkie-talkie gradually formed a huge market
With the rapid development of wireless communication, the increasingly fierce walkie-talkie market has gradually entered people's field of vision under the one-to-one and one-to-many short-range communication requirements, which has aroused people's attention to this convenient communication tool. In the 20 years of rapid development in China, wireless communication technology has also achieved rapid development. At present, domestic walkie-talkies have gradually formed a huge market. Nowadays, the consumers of walkie-talkies are not only used by enterprises with certain closedness such as residential buildings, office buildings, factories, etc., but also restaurants, travel agencies, buildings, fleets, supermarkets, etc. Make office equipment to set up for purchase.
Some experts believe that as the market heats up and competitors continue to join, the walkie-talkie industry will mature more quickly. Fast transportation and convenient transportation are forming a huge unified market all over the world; electronic networks allow Chinese companies in any corner to connect with the global market in an instant. With the global shift of the walkie-talkie industry to China, the multinational production and consumption activities of walkie-talkie companies have become an irresistible trend of the times. We will expand market share in the analog walkie-talkie market, share global market cakes, and seek new growth points in areas such as digital walkie-talkies and digital trunking systems.
The market has become more standardized and mature, and the market capacity will be further developed with the deepening of the understanding of walkie-talkie products by more industries. The most exciting and most amazing place in the walkie-talkie market is the competition of different levels, different levels and different qualities. The competition between the competition and the price between brands and the competition between brands and prices. Due to the different demand standards of different industries and the differentiation of China's consumption standards, various enterprises are provided with the soil for survival. Nowadays, when the domestic communication market is developing at a high speed and the concept of communication is deep into everyone's heart, we are more optimistic about the future of the Chinese market. What we can believe is that while the walkie-talkie market is growing, the Chinese-made walkie-talkies will surely occupy a vast world of future markets.
Military intercom application is eye-catching
Interphones are mainly used in public security, civil aviation, transportation, water conservancy, railway, manufacturing, construction, service and other industries for liaison and command and dispatch among group members to improve communication efficiency and improve the ability to respond quickly to emergencies. As the walkie-talkie enters the civilian market, people are increasingly using walkie-talkies when traveling and shopping. There are also some walkie-talkies used in specific occasions, such as explosion-proof walkie-talkies, waterproof walkie-talkies, police walkie-talkies, etc. The radio station can also be included in the scope of use of the walkie-talkie. At the same time, military walkie-talkies have become an important area for the application of the intercom industry, and recent developments have attracted much attention.
Taking Zhuhai Sanrun military intercom application as an example, as a two-way mobile position communication tool, Sanrun has a unique accomplishment in military intercom. It can realize multi-modal dialogues such as point-to-point full-duplex calls, broadcast calls, emergency alarms, integrated public broadcasting, and network-wide deployment.
It is reported that the main features of the military intercom system are: clear and smooth sound quality, free from external electromagnetic waves, client alarm voice prompts, voice and video synchronization video, alarm information query function, alarm position information display, etc.; The network can be used to implement intercom and build a wider range of information communication systems; digital audio processing technology, echo suppression, high-definition video voice; confidential call, dedicated audio encoding format, with encryption to prevent Eavesdropping; adjust the communication scale is simple, increase the terminal to complete the system expansion; 6, personalized electronic map function.
According to industry insiders, the digital roads in 2013 will be rolled out. Who will spend the rest of the market, and how to cooperate with each other in the market? How to guide the consumer groups and how to enter a healthy development path, we will wait and see. The industry baptism that the walkie-talkie has experienced for many years will follow the digital tide and develop to a deeper level.